Kai Cheng, Director of Digital Marketing

As a digital advertising and eCommerce specialist, Kai brings skill and experience to guide YC clients with their online advertising programs. Kai is our go-to-guy for all things Google. His specialties include Google AdWords, Google Analytics, landing page conversion optimization, UTMs, advanced Excel, Minitab, SQL, Adobe Creative Cloud, Data Analytics and Tableau. His ability to multi-task in a fast-paced and dynamic work environment allow him to pull, compile and analyze data at a rapid rate, resulting in quick feedback for our clients on data insights that drive effective campaigns. Kai earned his BA from Cal Poly Pomona and MBA from UCI Paul Merage School of Business with an emphasis in Marketing and Data Science where he graduated as a Dean’s Scholar and the highest GPA in his Class.