SANTA MONICA, CA – July 19, 2000
In the past month, business-to-business advertising, Internet marketing and public relations agency, Young Company, was awarded the public relations account work for Wyle Electronics LLC of Irvine, a unit of the VEBA Electronics Group. Young Company’s PR account executives have teamed with Wyle’s marketing services management to forge and implement the branding strategy and public relations plan for one of the leading distributors of semiconductors in the Americas.
Director of marketing services, John Ward, who came to Wyle after 10 years as Avnet Electronics’ director of marketing, says, “We selected Young Company as our PR firm because of their strong understanding of the semiconductor market and long-established relationships with the electronic engineering media, both print and now online.”
Headquartered in Irvine, California, Wyle Electronics, a member of the VEBA Electronics Group, is a leading distributor of semiconductors and other electronic components, focusing on value-added services that include complex materials management systems and engineering design services. Wyle maintains more than 40 dedicated sales locations. For further information on Wyle, visit their web site at http://www.wyle.com.