SANTA MONICA, CA — October 25, 1999
Within weeks of capturing one new online client, Young Company is at it again. Agribuys.com, a new e-commerce service company for the food industry, signed on with the hot high-tech communications agency on September 27.
Agribuys.com gives food buyers and sellers instant access to each other online at no cost. The company charges only a transaction fee based on the dollar value of the sale. At www.agribuys.com suppliers can get direct, timely exposure to buyers who are actively looking for the products that they want to sell in the quantities they have in inventory, allowing both food buyers and sellers to get the best price possible for their products.
“Because our agency focuses on the high-tech industry, we’re in the best position to launch Agribuys.com, particularly given our experience with venture capital and e-commerce companies,” commented Bart Young, president of Young Company.
As the start-up company’s agency of choice, Young Company will provide a full-service communications program for Agribuys.com that features logo development, brand recognition and advertising and includes a strategic public relations campaign with editorial relations and full trade show support. The agency is also providing front-end Web site design, requiring full integration of the company’s theme and graphics and utilizing the talents of Young Company’s specialized interactive department. Capitalized billings are expected to be between $1 and $2 million.
Young Company’s roster includes such high-profile technology accounts as Texas Instruments, Dassault Systems, International Rectifier, Learning.net, Marconi Astronics, Scantron Technologies, Smartflex Systems and TDK Semiconductor, among others. Headquartered in Santa Monica, California, Young Company is a full-service, integrated business communications agency offering brand development, advertising, Internet and direct marketing, public relations and strategic consulting services.