YOUNG COMPANY SNAGS PROTOS AWARD FOR OUTSTANDING ACHIEVEMENT IN BUSINESS-TO-BUSINESS MARKETING
SANTA MONICA, CA — June 19, 1998 — The Young Company snagged the esteemed PROTOS award for Outstanding Achievement in Marketing Business-to-Business — Total Program, from the Public Relations Society of America, Orange County Chapter. The award honors the agency’s overall marketing campaign created for Texas Instruments Storage Products.
“The PRSA is such a respected organization, particularly in our business, and to be so highly recognized for our creative marketing program is outstanding. We’re very pleased,” said Bart Young, CEO of Young Company.
The coveted PROTOS was awarded to Young Company for their targeted marketing program that launched the Texas Instruments C27xDSP core product. The campaign, focused on capabilities, consisted of a spread ad and a brand positioning ad highlighting Texas Instruments “offering more capabilities than competitors.”
Young Company’s roster includes such high profile accounts as International Rectifier, Moss Micro, Scantron Technologies, Smartflex Systems, TDK Semiconductor, and Texas Instruments, among others. Headquartered in Santa Monica, CA, Young Company is a full-service, integrated business communications agency offering brand development, advertising, Internet and direct marketing, public relations and strategic consulting services.
For more information on Young Company and its services, phone 949-376-8404 or visit www.youngcompany.com.