SANTA MONICA, CA — June 19, 1998
The Young Company snagged the esteemed PROTOS award for Outstanding Achievement in Marketing Business-to-Business — Total Program, from the Public Relations Society of America, Orange County Chapter. The award honors the agency’s overall marketing campaign created for Texas Instruments Storage Products.
“The PRSA is such a respected organization, particularly in our business, and to be so highly recognized for our creative marketing program is outstanding. We’re very pleased,” said Bart Young, CEO of Young Company.
The coveted PROTOS was awarded to Young Company for their targeted marketing program that launched the Texas Instruments C27xDSP core product. The campaign, focused on capabilities, consisted of a spread ad and a brand positioning ad highlighting Texas Instruments “offering more capabilities than competitors.”