SANTA MONICA, CA – October 13, 1998
Young Company makes the grade with Scantron Technologies, the industry leader in optical mark scanning equipment used in educational testing, market research and human resources. Located in Orange County, Scantron represents Young Company’s fourth win in the past two months.
Acknowledged as the industry leader in scanning equipment and consumable supplies, Scantron has set its sights on software and Internet-related products to build its future. Young Company will provide an integrated marketing communications program including advertising, direct mail, public relations, trade show support and Internet marketing.
“This is a unique relationship because Young Company has the right mix of strategic counsel and creative skills to pull all of the elements together with our in-house team to build a strong brand for Scantron Technologies,” said Russ Hertzberg, Vice President of Marketing.
Scantron Technologies was recently formed as a separate profit center within Scantron Corporation — a $100 million division of Harland Corporation. With a full understanding of the dynamic changes taking place in Information Technology (IT), Scantron is building a strong future.