SANTA MONICA, CA — March 7, 2000
Business-to-business marketing agency, Young Company, was selected in last week’s new business run-off for Los Angeles County’s second largest software company, Candle Corporation of El Segundo. Winning over Foote, Cone & Belding/Orange County, Young Company will guide the international branding assignment estimated to be $3-$5 million.
“We’re launching a new print and on-line advertising campaign early this Spring, ” says CEO/executive creative director Bart Young, “to advance Candle’s new positioning theme ‘eBusiness at the speed of light.’ The campaign will be supported with direct mail, collateral, and eMarketing.”
Joan Seavey, Candle Vice President of Communications, stated “When it comes to technology marketing, we felt no agency had more talent and experience than Young Company to help us reposition our brand in the eBusiness markets. We’re looking forward to building our global reputation with Young Company as our partner.”
Candle Corporation, founded by CEO Aubrey Chernick in 1976, employs nearly 2,000 workers worldwide and has sales of $382 million. The company is a leading independent software company specializing in fast, flexible e-business solutions. Operating in 42 countries, Candle develops and markets over 300 products and services that enable companies to create, integrate, manage and measure the effectiveness of their e-businesses.