LAGUNA BEACH, CA — February 1, 2007
Laguna Beach agency will provide media advertising, direct mail, public relations and creative services for Samsung’s entire line of digital presenters throughout the United States.
Samsung Opto-Electronics, a provider digital presenters headquartered in Secaucus, NJ has selected Young Company, a Laguna Beach, California-based marketing communications firm, as its agency of record. Samsung’s marketing is managed out of Irvine, CA.
Samsung Opto-Electronics is helping to put fun and excitement into the classroom. With its visual presenters, the smallest critters become huge without the slightest degradation due Samsung’s industry leading optical zoom lens and superior software. Technology has become a big deal in the classroom and the digital presenter is one of the most popular new devices to help students learn. These devices are raising eyebrows and test scores all over the country.
Samsung’s new advertising campaign “See the Difference” highlights how Samsung’s optical zoom lens delivers far a superior image to its competitors digital zoom lenses. Samsung offering is also superior its advanced features and value.
Young Company integrates the power of new technologies, including the Internet, e-marketing and e-commerce, with more traditional communications tools to create solutions that engage prospects and customers in ways that magnify the impact and efficiency of brand building. As an independent partner agency of BBN The Business Branding Network, the $1 Billion-strong, multicultural, global business branding network comprised of 26 agencies and over 1,500 marketing communications specialists, Young Company helps its clients brand, position and market globally, while acting locally.