LAGUNA BEACH, CA — December 1, 2006
Laguna Beach agency will provide research, marketing strategy and launch program for new generation of phone services designed especially for new and small businesses
Del Tel, Inc., a provider of hosted PBX phone services in Aliso Viejo, CA, has chosen Young Company, a Laguna Beach, California-based marketing communications firm, as its agency of record.
Del Tel, Inc. markets the highly successful “My Agent Phone” to over 15,000 realtors and other small entrepreneurial businesses throughout the U.S. under its brand PBNext. For 2007, the company will be introducing a new generation of products and services designed to optimize the productivity of small companies and start-up business with exclusive features and services.
Young Company is conducting market research and segmentation analysis to identify the most likely target markets. Phase two includes developing a new brand for specific segments and a comprehensive marketing communications campaign that integrates direct response and online marketing designed to drive sales and build brand in new markets. Public relations services will be tapped mid-year.
Young Company integrates the power of new technologies, including the Internet, e-marketing and e-commerce, with more traditional communications tools to create solutions that engage prospects and customers in ways that magnify the impact and efficiency of brand building. As an independent partner agency of BBN International Brand Communication, the $1 Billion-strong, multicultural, global business branding network comprised of 26 agencies and over 1,000 marketing communications specialists, Young Company helps its clients brand, position and market globally, while acting locally.