LOS ANGELES, CA, June 16, 1998
Bart Young, former CEO of Fraser/Young, Inc., has rechristened the agency Young Company, Inc. Young, whose credits include building Speer, Young & Hollander into the region’s largest business-to-business agency in the 80s and 90s, is committed to making the Young Company Southern California’s premiere high technology and business marketing agency, with the same core team that has worked together for years.
With a passion for high technology clients and a flair for bringing innovative concepts to life, the award-winning Young team has garnered its share of accolades through the years, including over 75 Awards of Excellence from the Business Marketing Association. Specialists in building brands, the Young Company’s expertise in high technology industries and the dynamics of business marketing has catapulted them toward success and strengthened their position on the Tech Coast.
“Our experience in business marketing is a strategic advantage, and we leverage it to help our clients grow,” says Bart Young, CEO of Young Company. “We’re continually providing strategically driven programs that integrate advertising, public relations and interactive media in ways that add value to our clients’ brand and create a rich environment for eCommerce.”
Rich Kozak, Executive Vice President of Young Company, explains further: “We focus very successfully on two things: providing results-driven creative strategies and services that affect the bottom line, and skillfully shaping the image of each company and its products. It’s really very simple – we help technology companies build their brands.”
Young Company’s roster is a testament to the agency’s stronghold on Southern California’s high technology market and includes such high-profile accounts as Hewlett-Packard, International Rectifier, TDK Semiconductor and Texas Instruments, among others. Headquartered in Santa Monica, California, Young Company is a full-service, integrated business communications agency offering brand development, advertising, internet and direct marketing, public relations and strategic consulting services. The new name became effective as of June 1, 1998.
For more information on Young Company and its services, phone 949-376-8404 or visit youngcompany.com.