SANTA MONICA, CA, July 21, 1999
Worldwide Software Giant Dassault Systemes Taps Young Company for New Product Launch Efforts
Flexing their high-tech muscles, the Young Company bested four agencies in a national search to win the Dassault Systèmes of America account. Specialists in the high-technology business-to-business arena, the Young Company team is charged with leading Dassault’s $2.5 million advertising, direct mail, market research and show support launch of CATIA Version 5, a softwareproduct designed to run on the Windows NT platform.
“We’re thrilled to be working with the Dassault team,” said Bart Young, CEO of the Young Company. “CATIA Version 5 provides innovative technologies and a new set of products particularly well-suited for small and medium-size companies, and we’re looking forward to the challenge of developing a fully integrated campaign targeted at these smaller companies, and a smaller market.”
Dassault Systèmes of America, leaders in the major software products industry, serves such high-profiles clients as BMW, Mercedes, and Boeing, among others. Located in Los Angeles, CA, Dassault Systèmes of America houses the U.S. headquarters’ software development staff, CATIA University, consulting services group, business development group, and marketing and sales personnel.
Dassault Systèmes of America is a subsidiary of Dassault Systèmes S.A. of Paris, France. Dassault Systèmes S.A. is a worldwide leading software developer for the CAD/CAM/CAE/PDM market, providing users with solutions for their product development needs. With one of the largest R&D budgets in the world, Dassault Systèmes develops the CATIA-CADAM product line comprising the industry’s largest product portfolio. Headquartered in Suresnes, France (a Paris suburb), Dassault Systèmes was founded in 1981 and has a revenue of $280 million.