Website Repair Kit: Turn Bouncers into Buyers

Website Repair Kit: Turn Bouncers into Buyers

Was it something you said? Did? Why, inquire many baffled brand marketers, are website visitors coming and going so quickly? All those snappy designs and golden words. Have the metrics gone haywire? Did a cosmic event disrupt the natural order?

There’s a simpler explanation. It’s Your Webpage.

Popularly known as ‘bouncing’, the ‘quickie’ stay on a webpage or in a website is an all-too-common phenomenon. In and out in nanoseconds. There’s something about the site they just don’t like.

Problem is, every bounce hits like a hammer. The impact is felt in several ways. First, frequent fleeing devalues the website in the eyes of search engines such as Google. Bolting folks must have a reason. And it’s probably something intrinsic to the site. Initially, you’ll lose points. Then you’ll lose visibility as search engines increasingly ignore you.

Secondly, and equally important, fleeing means virtually no time for viewing content or buyable goods and services. Unfortunately, what goes unseen, goes un-bought. Now explain that to the board of directors. If you’d rather not explain, it’s advisable to —

Stop the Bounce

Here are some ways to counteract a rubbery website:

Divide and Conquer – If a blog, article, or other package of content stretches for miles, people often cut the journey short. Distance can lead to boredom, frustration, confusion, or all three. Solution: Separate the content into easily-digestible ‘chapters’ designed for consumption over a span of days.

Simplify and Streamline – Overcrowding and clutter are sure to confuse and disappoint. Resist the urge to over-decorate and instead strive for simple, easily-navigated formatting. Lost visitors are brief visitors.

Utilize ‘Teaser’ Text – Display excerpts from blogs and other content to capture attention. Snatches of content strategically placed directs visitors to key points of interest and keeps them duly engaged.

If you have any questions or comments about reducing bounce rates, or about any other brand-related topic, feel free to send them our way.