Unfitting Advertisements Cripple Companies

Throw an ad into cyberspace, and success is guaranteed, right? After all, the world is teeming with more than two billion smartphone users. How could you possibly miss with all those visitors jumping into digital destinations? That’s a whole lotta eyeballs.

Unfitting Advertisements Cripple Companies

True enough. But the mobile world isn’t hospitable territory for the slapdash approach. The wasteland of failed banner ads is testament to this state of affairs. The reason for this wide scale failure is can be summed up in two words — incompatible dimensions.  For the longest time, marketers had been trying to squeeze broad-horizon banner ads into ultra-compact mobile screen spaces. Like trying to slide a size-12 foot into a size-8 shoe.

Any marketer still locked into a large-fits-small mentality is courting trouble.  Ready or not, adaptation to the mini mobile screen is crucial. When the dimensions match, brand marketers have a clear connection to consumer habits and expectations. Correct formatting is essential for creating the personalized, engaging experience contemporary users unceasingly demand. Whatever doesn’t belong in mobile space has no business being there as far as consumers are concerned.

Digital Marketing Orange County Young Company Road to Success

Thus, the proper fit is everything in the realm of mobile content marketing. Interestingly, one of the most fitting elements for small-screen advertising is the native ad. Meshing perfectly with consumer expectations, this marketing tool easily conforms to the overall appearance of any and all surrounding content. Blending into its surroundings with a natural, news-like veneer, the native ad is subtle communication with tremendous consumer appeal. Use it often.
Remember, the utilization of native ads is just one way in which marketers can maximize the effectiveness of mobile content.  There are others and will be more. But whatever solutions and methods are implemented, they must always drive to the same goal – fitting in with mobile landscape.

If you have any questions or comments about mobile marketing technologies, or about any other brand-related topic, feel free to send them our way.