Turn Instagram into Insta-Grab

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A single, tiny mark … that’s all it takes. Once it’s blazing on your brand’s Instagram page, expect to grab more users than ever before. While grabbing, you’ll be giving yourself a splendid opportunity to rack up new conversions by the truckload. The all-important mark is a checkmark – the one, true sign you’ve been duly verified by Instagram. Acquiring the verification should be a top priority for social media marketers.

Why does this mark matter? Because it stands as rock-solid proof that you’ve been evaluated, examined, scanned, and scoped by Instagram, thereby verifying that you are indeed who you and your business claim to be. The inevitable result? You instantly become a trusted brand. And that’s a pot of gold in a competitive marketplace.

Establishing trust is particularly crucial for small to medium-sized business, who aren’t exactly Apple when it comes to brand identity. Think about it. A shopper conducts a search that narrows down to you and a similar enterprise. You’ve got the verification mark; the other doesn’t. Guess which business said shopper likely will click. Basically, the trusted mark offers a needed edge against swelling competition.

How does a business or brand get the glorious checkmark? By meeting certain criteria. The enterprise, for instance, must comply with Instagram’s Terms of Use and Community Guidelines. Equally important, a business account is to be transparently public, complete with dazzling bio, snappy profile photo, and a minimum of one post for the world to see. Other criteria must be satisfied as well.

When ready to receive the mark, it’s just a matter of asking. Simply go into your business account’s settings and request a verification from Instagram. Then follow the steps. You may not get immediate approval. But as they say, it doesn’t hurt to ask. A few modifications, and bingo – you’ll be there.

If you have questions or comments about Instagram marketing, or about any other brand-related topic, feel free to send them our way. You can connect with the Young Company team at 949-376-8404 or bart@youngcompany.com. And be sure to follow us for the latest brand marketing news and tips.