It’s time to do a little time traveling. Not too far. Just a quick side trip into ‘012. After all, it’s just around the corner. And the New Year is sure to bring more blistering changes sweeping through the world of digital marketing. All of which means marketers should be ready to react and adapt. Here’s what the future holds.
Tablet Mania – More and more consumers will be purchasing the ultra-portable devices. Developers will support this demand by creating hundreds of new web-based tablet applications.
Heightened Scrutiny – Finance departments will be taking longer and harder looks at cost efficiency. Marketers will echo this tougher stance by insisting that media plans are fully optimized.
Upward Mobility – Consumers increasingly will use mobile devices as information and communication channels. Advertisers will re-imagine their websites to accommodate the mobile frenzy.
Increased Sociability – Marketers will roll out a full spectrum of social media programs that measure consumer involvement with greater precision.
Political Involvement – Because 2012 is an election year, candidates will harness the power of digital resources to aid their campaigns. President Obama’s skillful use of social media sent a clear signal to the political world. Expect his opponents, as well as other political hopefuls, to be digitally prepared this time around.
Do you have any comments or questions about digital marketing, or about any other marketing topics? Feel free to send them our way. You can connect with The Young Company team at 949-376-8404 #205 or byoung@youngcompany.com. And be sure to follow us for the latest industry news and tips.