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Microsites Never Miss

Endless pages … Endless products. That pretty much sums up the typical overcrowded e-commerce site. Essentially, visitors arrive, plow through a forest, and if they’re lucky, find what they’re looking for. Some willingly carry out the hunt. Others prefer instant results. Many others. For them, the microsite was created. The microsite is not a clone nor a compact version of …

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Awaken Your Landing Page with these Performance Boosters

It arguably is the high-value web page in your lineup. The crucial destination is, of course, the landing page. Ideally, it’s the most targeted page in the bunch. The place that thrusts web traffic to key points of interest. Like product pages or offers. Exactly where brand marketers want them to go. Consequently, the landing page now ranks among the …

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The Optimization Never Stops

What comes after search engine optimization? More optimization. Not for SEO purposes, mind you. That bridge already has been crossed. No, what brand marketers must now fine-tune into flawless working order is their system of conversion rate optimization – or CRO for those who crave brevity. The significance of conversion rate optimization is self-evident: once SEO has stimulated traffic, the …

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Turn Website Visitors into Smooth Navigators

Brand marketers take heed — forget the fluff; ditch the debris. It’s all about easy navigation when it comes to satisfying the contemporary website visitor. In the door and on to their destination is their stated objective. Grab n’ go. This conflicts with conventional wisdom. Many believe web guests are inveterate snoopers. Love to explore The Page. Not in the …