Virtually Impossible to Ignore

If reality sometimes gets too dull for your liking, there’s always the virtual version. Brand marketers already have discovered the virtues of virtual reality (VR). As they view it, the simulated experience is hitting grand slams with a swelling number of enthusiasts. According to research, a sizable chunk of users feels more engaged when devouring a healthy dose of VR. …

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Brick and Mortar on a Digital Path

Who says digital and physical retail must be diametrically opposed? Those who do are in for a stunning surprise. The two have met … and the meeting apparently is good, and destined to get better. Driven by an urgent need to be relevant and competitive, brick and mortar retailers have responded to the digital challenge by importing and adopting the …