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Digital Marketing: SnapChat Grabs for a Second Chance

In 2011, SnapChat launched itself into the world. Just another social media platform? Nope. A Facebook clone? Hardly. Snap was different, radically different. The great differentiator was its messaging mechanism. Ordinary social platforms did their talking with text. Snap, however, was pure pictures. Nothing but snappy images zooming to waiting eyes. And the world, particularly the younger portion, grabbed hold …