Win Customers with a Losing Proposition

Win Customers with a Losing Proposition

  If marketing has an equivalent to ‘location, location, location’, it’s ‘benefits, benefits, benefits.’ Products and services must offer them in abundance. And woe to the advertiser who leaves them out of the picture. Shoppers must profit, or no deal. Gleaming teeth, jackrabbit energy, sparkling linoleum. The tangible gain is all.  Nobody buys without it. … Continue reading »

A New Piece in the Retail Marketing Puzzle

A New Piece in the Retail Marketing Puzzle

  Should brand marketers overhaul their retail marketing strategies? Well, that might be a bit extreme.  Nevertheless, some changes are in order. Changes? Aren’t brand marketers solidly plugged into e-commerce?  Why tamper with digital success?  Because changes are rocking the retail sector. Big changes. The kind that demands quick reflexes, keen insight, and flawless adaptability. … Continue reading »