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Holiday Shopping II – The Battle for Bargain Buyers

Bargain buyers are on the loose! Thousands of them! Maybe millions! And they’re all after the same prize – deep, deep discounts. It’s those after-Christmas sales. They do it every year. But the sales are doing more than luring shoppers. They’re also igniting fierce competition. Brands are in a heated battle for after-holiday market share. But with bargain hunters in …

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Last-Minute Holiday Marketing for the Truly Tardy

If you intend to market your brand to last-minute Christmas shoppers, plan for abundant opportunities. The late buyer is amply-represented in the population, creating ideal conditions for a selling bonanza. Yeah, the prospects are out there in droves — scratching their heads, biting their fingernails, groping for answers, and wondering how they got caught in a time squeeze. If only …

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Win Customers with a Losing Proposition

If marketing has an equivalent to ‘location, location, location’, it’s ‘benefits, benefits, benefits.’ Products and services must offer them in abundance. And woe to the advertiser who leaves them out of the picture. Shoppers must profit, or no deal. Gleaming teeth, jackrabbit energy, sparkling linoleum. The tangible gain is all. Nobody buys without it. But is gain the ultimate motivator? …

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A New Piece in the Retail Marketing Puzzle

Should brand marketers overhaul their retail marketing strategies? Well, that might be a bit extreme. Nevertheless, some changes are in order. Changes? Aren’t brand marketers solidly plugged into e-commerce? Why tamper with digital success? Because changes are rocking the retail sector. Big changes. The kind that demands quick reflexes, keen insight, and flawless adaptability. According to ShopperTrak, a data analytics …