If marketing has an equivalent to ‘location, location, location’, it’s ‘benefits, benefits, benefits.’ Products and services must offer them in abundance. And woe to the advertiser who leaves them out of the picture. Shoppers must profit, or no deal. Gleaming teeth, jackrabbit energy, sparkling linoleum. The tangible gain is all. Nobody buys without it. But is gain the ultimate motivator? …
E-Commerce Busts Another Record
E-commerce marketers, smile big and congratulate yourselves. Your diligence, dedication, and creative genius have paid off. Just glance at the early projections. According to distinguished number crunchers, Thanksgiving Day’s online sales have gone to the moon. Current estimates see turkey day generating $3.7 billion in solid online revenue. That’s a 28% jump from last year’s haul. True, the official number …
Digital Marketing: Why Marketers Need Pixel Power
‘Get to know your customers’ — this arguably is the oldest and most often-recited of all marketing maxims. The phrase has been worn to a nub through the ages. Nevertheless, it rings true then and now. Marketers must know the shopper mind; know what drives their actions. Minus this knowledge, messaging is wild guessing. There’s no getting around it. The …
Digital Marketing: Gain an Edge with Amazon Holiday Marketing
Surging e-commerce sales, particularly during the holidays, isn’t exactly headline news. Everyone’s heard the buzz — things are hopping online. During the 2017 holidays, online sales soared by a juicy 14.7%. The trend isn’t about to stall. According to industry gurus, holiday e-commerce revenues will rocket higher in 2018. Not surprisingly, Amazon is electrifying the upsurge. Expect another power surge …