Endless pages … Endless products. That pretty much sums up the typical overcrowded e-commerce site. Essentially, visitors arrive, plow through a forest, and if they’re lucky, find what they’re looking for. Some willingly carry out the hunt. Others prefer instant results. Many others. For them, the microsite was created. The microsite is not a clone nor a compact version of …
Digital Marketing: Awaken Your Landing Page with these Performance Boosters
In digital marketing, the landing page is arguably the highest-value page in your website. Ideally, it’s the most targeted page in the bunch. The place that thrusts web traffic to key points of interest, like product pages or offers, exactly where brand marketers want them to go. Consequently, the landing page now ranks among the world’s premier lead-generators. With so …
SEO: The Optimization Never Stops
What comes after search engine optimization? More optimization. Not for SEO purposes, mind you. That bridge already has been crossed. No, what brand marketers must now fine-tune into flawless working order is their system of conversion rate optimization – or CRO for those who crave brevity. The significance of conversion rate optimization is self-evident: once SEO has stimulated traffic, the …
Lift Your Brand with Facebook Canvas Ads
Upgrading, improving enhancing … call the addition of new Facebook features whatever you want. But the result is relentlessly the same – better engagement between brand and Facebook visitor. Consider, for instance, a feature called the canvas ad. This is one of Facebook’s riveting contributions to online multimedia. Not as well-known as other native features, canvas ads nevertheless are building …