Microsites Never Miss

Microsites Never Miss

Endless pages … Endless products. That pretty much sums up the typical overcrowded e-commerce site. Essentially, visitors arrive, plow through a forest, and if they’re lucky, find what they’re looking for. Some willingly carry out the hunt. Others prefer instant results. Many others. For them, the microsite was created. The microsite is not a clone … Continue reading »

Awaken Your Landing Page with these Performance Boosters

Awaken Your Landing Page with these Performance Boosters

  It arguably is the high-value web page in your lineup. The crucial destination is, of course, the landing page. Ideally, it’s the most targeted page in the bunch. The place that thrusts web traffic to key points of interest. Like product pages or offers. Exactly where brand marketers want them to go. Consequently, the … Continue reading »

The Optimization Never Stops

The Optimization Never Stops

  What comes after search engine optimization?  More optimization. Not for SEO purposes, mind you. That bridge already has been crossed. No, what brand marketers must now fine-tune into flawless working order is their system of conversion rate optimization – or CRO for those who crave brevity.   The significance of conversion rate optimization is … Continue reading »

Lift Your Brand with Facebook Canvas Ads

Lift Your Brand with Facebook Canvas Ads

Upgrading, improving enhancing … call the addition of new Facebook features whatever you want.  But the result is relentlessly the same – better engagement between brand and Facebook visitor.   Consider, for instance, a feature called the canvas ad. This is one of Facebook’s riveting contributions to online multimedia. Not as well-known as other native … Continue reading »