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Digital Marketing: Microsites Never Miss

Endless pages … Endless products. That pretty much sums up the typical overcrowded e-commerce site. Essentially, visitors arrive, plow through a forest, and if they’re lucky, find what they’re looking for. Some willingly carry out the hunt. Others prefer instant results. Many others. For them, the microsite was created. The microsite is not a clone nor a compact version of …

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Digital Marketing: Awaken Your Landing Page with these Performance Boosters

In digital marketing, the landing page is arguably the highest-value page in your website. Ideally, it’s the most targeted page in the bunch. The place that thrusts web traffic to key points of interest, like product pages or offers, exactly where brand marketers want them to go. Consequently, the landing page now ranks among the world’s premier lead-generators. With so …