Why Marketers Need Pixel Power

Why Marketers Need Pixel Power

  ‘Get to know your customers’ — this arguably is the oldest and most often-recited of all marketing maxims. The phrase has been worn to a nub through the ages. Nevertheless, it rings true then and now. Marketers must know the shopper mind; know what drives their actions. Minus this knowledge, messaging is wild guessing. … Continue reading »

Lift Your Brand with Facebook Canvas Ads

Lift Your Brand with Facebook Canvas Ads

Upgrading, improving enhancing … call the addition of new Facebook features whatever you want.  But the result is relentlessly the same – better engagement between brand and Facebook visitor.   Consider, for instance, a feature called the canvas ad. This is one of Facebook’s riveting contributions to online multimedia. Not as well-known as other native … Continue reading »