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Why Email Belongs in Your Starting Lineup

Brand marketers have tons to juggle these days. Social media, SEO, mobile, video, metrics, digital this and digital that … all this and more commands non-stop attention. But with so much hogging the limelight, is something important stranded on the sidelines? The reference here is to the fading status of email marketing. Make no mistake about it. Brand marketers still …

Give Your Emails the Ultimate Summer Slim-Down

Slim, trim, clean, and snappy – that’s the way to go when crafting email messages. Excess baggage and bulky verbiage just won’t cut it in 2018. Too many drawbacks. Chunky emails drive away readers in droves. Who’s got time to navigate the clutter? That, of course, assumes the mega-message reaches the inbox. Truth be told, many a high-bulk email never …