It may seem trivial in the everyday word. But in digital space, a few measly seconds can be everything. In fact, this miniscule amount often means the difference between success and failure. A few seconds is the normal load time for many ecommerce pages. A pittance, right? Not to the speed-minded user. Such a ‘delay’ can seem like an eternity. …
Digital Marketing: Where to Drop the Dollars
A little there, a sprinkle here, and maybe a dash lobbed into that area … this method of distribution might fly in the meal-preparation sector. But for the distribution of dollars in a digital marketing budget, the methodology is extremely hazardous. Randomness simply doesn’t pay. Far safer and more productive is budget prioritization. Resource allocation means simply to channel the …