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Digital Marketing: Boosting Conversions is as Easy as A or B

In your estimable opinion, your landing page is pure gold. Your staff concurs – at least, publicly. But will that glorious page hold up against the scrutiny of picky visitors? Fortunately, brand marketers using digital marketing can capture some convincing answers with A/B testing. A/B testing is an exceptionally reliable experimental process. Basically, it offers a single choice to one …

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SEO: The Optimization Never Stops

What comes after search engine optimization? More optimization. Not for SEO purposes, mind you. That bridge already has been crossed. No, what brand marketers must now fine-tune into flawless working order is their system of conversion rate optimization – or CRO for those who crave brevity. The significance of conversion rate optimization is self-evident: once SEO has stimulated traffic, the …