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Insist on Less for Instagram Videos

With digital marketing expanding its reach, brands are riding the trend with gusto. All avenues are being explored. One such avenue is the online video — especially those inhabiting the social media space. Instagram is one of those spaces, a realm ripe for snappy vids. Video success, however, is not a guarantee. Many simply don’t engage. Instead, these ho-hummers drive …

Virtually Impossible to Ignore

If reality sometimes gets too dull for your liking, there’s always the virtual version. Brand marketers already have discovered the virtues of virtual reality (VR). As they view it, the simulated experience is hitting grand slams with a swelling number of enthusiasts. According to research, a sizable chunk of users feels more engaged when devouring a healthy dose of VR. …

Lift Your Brand with Facebook Canvas Ads

Upgrading, improving enhancing … call the addition of new Facebook features whatever you want. But the result is relentlessly the same – better engagement between brand and Facebook visitor. Consider, for instance, a feature called the canvas ad. This is one of Facebook’s riveting contributions to online multimedia. Not as well-known as other native features, canvas ads nevertheless are building …