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Digital Marketing: Boosting Conversions is as Easy as A or B

In your estimable opinion, your landing page is pure gold. Your staff concurs – at least, publicly. But will that glorious page hold up against the scrutiny of picky visitors? Fortunately, brand marketers using digital marketing can capture some convincing answers with A/B testing. A/B testing is an exceptionally reliable experimental process. Basically, it offers a single choice to one …