Subaru Logo Case Study Logo

A Love Story

Subaru of America | Irvine Subaru


“Love: it’s what makes a Subaru a Subaru” is a campaign theme created over 10 years ago by Carmichael Lynch of Minneapolis. Young Company is proud to have introduced the theme here in Orange County on behalf of Irvine Subaru – one of Subaru’s top dealerships in the U.S.

This famous tagline is part of a much larger endeavor by Subaru called the love promise. Subaru’s Love Promise is “a pledge to do right by the communities in which we all live and work.” To that end, Subaru works to “build fuel-efficient vehicles in eco-friendly plants and support worthy causes.

In support of our client-agency relationship with Irvine Subaru, Young Company provides support of pet events, surfing events, new car showings, and auto enthusiast events.

Project Highlights


Maximization of Subaru Co-op funds


Creative TV Ads and Print Ads


Event Support and Participation