From websites to social platforms, digital content is proliferating. The upshot, of course, is a drastic state of oversupply. Like it or not, the digital universe is facing a glut. As a result, getting noticed these days is mighty tricky business -- even if optimized to the hilt.
Still, certain brands consistently grab the spotlight, despite the glut. Are they well-stocked with enchanted rings? Maybe good luck charms galore? The odds say they aren’t. What they do have, most likely, is a savvy team of digital marketers implementing the slickest, most attention-getting strategies known to humanity. And now, free of charge, some of them will be revealed.
The first attention-getting strategy is value enhancement. No matter what else content offers, it must have obvious worth to intended recipients. Otherwise, why would they give up their time on your behalf. Something for something is a necessary condition of success when seeking the limelight.
Fortunately, there’s a guaranteed way to establish content value – publish a bona fide map to the lost treasure of the Incas. If this isn’t handy, offers users tons of helpful or problem-solving content. Tips and tricks work wonders when traveling this road.
Uniqueness is another trait of attention-grabbing content. Why is this characteristic important? Because the new and different works like a tractor beam to draw user interest. Remember, however, that differentiation alone doesn’t ensure success. Content first and foremost must have, as stated previously, unmistakable value. Uniqueness is the icing on the cake.
And don’t forget personalization when crafting digital content. True personalization occurs when digital messaging reflects the values, attitudes, and aspirations of the target audience. Guesswork, of course, is strictly forbidden. Only research will get the job done. Which means there’s plenty of work ahead of you. And you thought this wouldn’t be fun.
If you have questions or comments about creating attention-getting content, or about any other brand-related topic, feel free to send them our way.
You can connect with the Young Company team at 949-376-8404 #4033 or bart@youngcompany.com. And be sure to follow us for the latest brand marketing news and tips.