They’re known as progressive apps … and with good reason. They make web experiences simpler, faster, and more powerful. Not a bad way to get things done. But of all the advantages offered by the progressive app, the most prominent may be its SEO value. Searchers just wouldn’t be the same without them.
Before elaborating, a quick snapshot of the progressive app. Look closely and you’ll see a mobile application that functions as both a website and an ordinary app. In a sense, it’s a connective tissue between the two. But the progressive distinguishes itself from the conventional app by offering greater speed and better performance.
What the Progressive App Does for SEO
Given the natural speediness of a progressive app, it’s digital impact should be no surprise. Basically, it revs up mobile searches considerably. It accomplishes this feat by expediting the indexing procedure. As things now stand, Google indexes progressive apps at a much faster clip than it does the conventional type. In the blink of an eye or less, your app zooms onto Google’s radar screen. From there, anything’s possible.
Along with speed, the progressive app offers greater thoroughness than the conventional variety. During the indexing process, more detail is captured from these applications.
You Can Skip the Store
There’s no need to visit your favorite app store to pick up a progressive app. Developers make them available directly to you. No hunting around, no steps to take, no download intervals. Another major time saver. Plus, thanks to this instant access, users more easily can share the apps with worthy recipients.
What About Storage Space?
Don’t worry if things are a bit cramped. Progressive apps require little storage space, making them a convenient addition to any mobile home screen.
If you have questions or comments about progressive apps, or about any other brand-related topic, feel free to send them our way.