LAGUNA BEACH, CA — May 01, 2010
Young Company agency to provide brand concept, visual identity, theme and Internet marketing.
Shredding Services of America, LLC visited Young Company in the first of the new year seeking help to launch an entirely new brand in the mobile shredding services industry. After the client conducted a nationwide evaluation of mobile shredding services, the firm concluded that those with the highest customer retention, satisfaction and the highest ROI were those that exclusively recruited from the ranks of former police and military personnel.
Because the name for the company had not yet be finalized, Young Company took on the assignment of generating brand names. Sergeant Shredder was chosen from over 30 finalists because it immediately communicated that there could be a connection to police and military. It also had a solid alliteration that was phonetically pleasing.
Besides developing a complete brand manual and website, Young Company is charged with truck graphics and a comprehensive business development program targeted toward the Small and Medium size businesses in Los Angeles County, Orange County, Riverside County, San Diego Country and Ventura County.