LAGUNA BEACH, CA – March 4, 2014
Rancho Santiago Community College District (http://rsccd.edu) or; RSCCD has discovered a need to explore their two colleges, Santa Ana College and Santiago Canyon College, key attributes which separates themselves in the California Community College market. Initial research performed by Young Company will assist in developing a brand positioning for each college that is relevant and executable.
Young Company is excited to dive into this research effort for a revamp of the RSCCD brand. Young Company will be speaking to faculty, staff, influential students, and some people from the general student body from each campus to get a clear vision of how RSCCD is positioned currently. The challenge to differentiate each college from one another is an important element that the YC team looks forward to tackling.