Walter's - Integrated Marketing
Located in the heart of the Inland Empire, Walter’s of Riverside is the top ranked Mercedes-Benz dealership that also offers Porsche and Audi brands. First class dealerships in every regards, Walter’s is able to sell for less due to its lower overhead structure. The communications challenge is to promote greater savings without denigrating the brand or sounding cheap. Our fun creative uses zippy headlines that promote big savings in a sassy way.