Texas Instruments - Direct Mail

Texas Instruments had a need to reach a select group of fewer than 300 engineers and managers at the world’s leading disk drive companies. After a series of focus groups to aid in the framing of specific issues, a series of intrusive mailers was developed. Designed as dimensional mail fitted to a FedEx box, each mailer shouted a two word message and was supported with a creative gift such as a large beetle suspended in a Lucite paperweight. This campaign took first place in the National ProComm Awards for the Business Marketing Association and top honors at the Promo’s Awards as well.