Scantron - Integrated Marketing - Big Signs by Young Company

Scantron - Integrated Marketing

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The challenge was to introduce Scantron’s new survey software solution for HR executives from a company know only for educational testing. Our solution was to launch eListen as a major HR trade show with a comprehensive “All Ears” integrated multi-media marketing campaign that promoted how eListen enables HR managers to become better listeners. The result was that eListen was the hit of the show, and the past show mailing produced more than a 10% response which in total generated nearly 900 new customers.

  • Scantron - Integrated Marketing - Big Signs by Young Company
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