Samsung - Integrated Marketing
Superhero is a brilliant example of strategic thinking meets brilliantly integrated execution. Samsung sells document camera’s to the K-12 marketing in the U.S. Every classroom needs one. But reaching the younger grades, where the volume potential is higher, had been a challenge. Superhero is a K-12 video competition that leverages social media and microsites to create a national competition that’s gained the attention of teachers, students, parents and administrators.