Lotus Walk - Integrated Marketing
Lotus Walk is an urban lifestyle townhome complex in Garden Grove. Olsen Homes, the developer, builds metro style properties near railway and public transportation hubs. This provides a wonderful convenience to those who enjoy the modern urban lifestyle. The design of this campaign uses a distinctive pink and green based on the Lotus flower. The Zen quality of the ads was designed to appeal to the young, upwardly mobile, Asian population who appreciate high style and convenience.