Changing Tides-Newsletter

Changing Tides – January 2018

January 2018 |  THE POWER OF OPTIMISM
With all that’s going on in the world today, it’s easy to be pessimistic. Thanks to global media, we become instantly aware of every natural disaster, military threat and wrong-doing as it happens. This news arrives so fast and so frequently that it can easily skew one’s perception of the state of the world. But it doesn’t have to.
While many of our media outlets maintain high journalistic standards, many more appear to be motivated by profit, giving undue weight to stories about crime, conflict and poverty while under-reporting news of positive human behavior and progress. But the facts tell a different story. Our world today is safer and more productive than ever before.  Never have human beings been healthier and better educated. For real statistics on the positive side of life and to learn more about why you should be optimistic about 2018 check out the Getting Better Foundation.
Happy New Year!

Please feel free to reach me anytime at byoung@youngcompany.com or 949-376-8404.
Client Spotlight
Our newest client Avistone is a real estate investment management firm with expertise in the acquisition and management of multi-tenant industrial properties that optimize yield, return and risk. Not only does Avistone identify acquisitions that meet their strict criteria of price, yield, return and risk, but they also acquire high-yield, high-return multi-tenant industrial properties below replacement cost. Avistone provides returns and best-in-class asset management for their investors. We are incredibly excited to be working with this company. Welcome to the YC family, Avistone!
Welcome, Krista Ricchi
Young Company’s new Social Media Manager’s marketing experience extends across a wide range of industries, including food and wine, luxury furniture and accessories, and health and fitness. Krista Ricchi graduated from California Lutheran University with a Major in English and Minor in Fine Art. Having previously spent a year abroad in Italy, Krista moved to Florence after graduation, where she spent the next 8 years. There, she worked in the travel and tourism industry before she became a Social Media Consultant to local businesses. She combined social media marketing skills with her bilingual expertise to create a brand voice for clients. Krista has returned to her native Southern California and brings to Young Company a global minded approach to marketing and a passion for telling every client’s story in a customer-centric way.
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