Changing Tides-Newsletter

Changing Tides – October 2018

 

October 2018 |Digital Goes Yo-Yo with an Analog Touch 

Over the past 20 years, the digital economy has transformed entire industries. Entertainment, retail, travel, and media sectors have been turned upside down. Digital brands such Airbnb, Apple, Amazon, Facebook, Google, Netflix, TripAdvisor, Uber, and Yelp have displaced former category leaders like Blockbuster, Kodak, Radio Shack, Circuit City, Yellow Pages, and Yellow Cab as well as travel agents and media companies everywhere.

But digital isn’t always better. We still touch things with our hands, hear things with our ears and see things with our eyes — all of which are decidedly (and beautifully) analog reception devices. Older analog technologies provide the kind of tactile physical experience that human beings innately crave as part of their basic existence.  One example is the resurgence of vinyl records and printed books.  Another is Amazon, one of the biggest disruptors, who has recently entered the grocery business, is now opening  physical locations for books and products nationwide. MailChimp, a leader in email marketing, now offers postcard mailing services.

The results of these ventures will pave the way for the rediscovery and/or rebirth of older analog technologies which provide a tactile physical experience that a purely digital world has started to remove.

Please feel free to reach me anytime at byoung@youngcompany.com or 949-376-8404.

Client Spotlight

 

As a security company in Southern California, JMG SECURITY SYSTEMS, INC. aims to bring a substantially higher level of service and commitment to an industry dominated by poor performance. JMG hosts quarterly seminars inspired by thought leadership and safety. Join us on October 11th to learn the best practices of crisis management and become CPR certified. Register today!

 

Employee Spotlight: Colin Dvorak

We are happy to welcome Colin Dvorak as an Account Coordinator on our team! A Vista, California native, Colin attended California State University San Marcos and studied Business Administration: Marketing. Colin brings important skills including WordPress, MailChimp, and database marketing experience. In his free time, you can find Colin either working out or spending time with his fiancé and their dog Cody. We’re glad you’re here, Colin!

Young Company

Young Company

Founded in Los Angeles in 1949, Young Company is one of the top creative advertising and digital marketing agencies in Orange County. We are experts in the application and integration of advertising, branding, internet marketing, market research, public relations, social media and website design.

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