Social media, the mainstay of the online conversation, has traveled a long way since launching over a decade ago. But the phenomenon is not ready to hit the pause button. Not even close. In fact, the likes of Facebook, Twitter, Instagram, and all the rest will be traveling down a new set of roads throughout 2018. This has been revealed by the nearly fool-proof method of gazing deep into a private crystal ball and capturing a glimpse of upcoming trends.
One of the most notable projections gleaned through our prognostication efforts is the rising use of social media live-streaming video. OK, this didn’t require the hidden powers of a crystal ball. Nevertheless, it does shed light on the magnitude of the expansion. Which will be bigger than ever. If so inclined, brand marketers will be building on their popularity with followers and curious visitors by streaming video content during the choicest parts of the day (or night). To assist marketers and other participants in these endeavors, social media services will introduce new tools designed to enhance the streaming experience.
For virtual reality fans (a group that’s widening by the nanosecond), social media will satisfy the deepest desires with content digitally enhanced by virtual reality. What was once par for the course in the gaming world will become a visual staple in the social circle – and will transform the landscape as never imagined.
Also transforming the social landscape will be new rules and guidelines governing the use and transmission of information. This is a natural road to travel, given the widespread concerns over data security and privacy. Those marketing to consumers will have to play by the new rules or risk the erosion of their loyal fan base.
If you have any questions or comments about social media trends for 2018, or about any other brand-related topic, feel free to send them our way.