Nowadays, most marketers are tuned into the growing popularity of mobile apps. Still, the app landscape is shrouded in mystery, leaving the vast majority of advertisers confused and stuck in the mud. As a result, creating effective mobile marketing strategies is becoming a growing challenge.
To get a handle on the ‘mobile madness,’ it helps to understand the reasons why these apps are winning the content popularity contest. Here are four of the main ones
1. Curated Content Apps Are Becoming the Experience of Choice for Users. There is no doubt about it. Curated content is steering a growing number of users away from the web and toward trusted branded experiences deemed to contain authoritative information.
2. Curated Experiences are More Focused. These apps effectively target specific interest zones of users, diminishing the popularity of more generalized content.
3. App Store Ease. The convenience and simplicity of the app store further steers users away from the web as a first choice for online resources.
4. Superior Tablet Web Browsing. Tablets create a similar experience to desktop browsing, attracting users hoping to combine familiarity, sophistication, and convenience.
What 2012 holds for mobile marketers is anybody’s guess. But one thing is certain – advertisers who want to stay in the game will be stepping up development of mobile apps for both smart phones and tablets.
Do you have any comments or questions about mobile marketing, or about any other marketing topics? Feel free to send them our way. You can connect with The Young Company team at 949-376-8404 #205 or byoung@youngcompany.com. And be sure to follow us for the latest industry news and tips.