Make Your Brand the Next Video Star

Move over ‘Angry Birds’. Your brand deserves to be the next online video star. And you can make it happen. Let’s face it. Video has an excitement factor that’s hard to beat, offering marketers a sizzling advertising tool for virtually any product or service. But before you plop into your favorite director’s chair and command, ‘lights, camera, action,” it’s a good idea to plant your eyeballs on a few insider tips. These proven guidelines may not turn you into James Cameron, but they will steer you in the direction of success.

The Fresh and Interesting Factor – Forget going viral. Remember, you’re not out to create the next YouTube mega super blockbuster. You’re simply trying build a relationship with your customers. The key is to create engaging, relevant videos that inspire interactions from viewers. Achieve that, and your audience will grow over time. And presumably, so will sales.

Short is Sweet – Like it or not, computer-viewed videos don’t command the same attention span that the television variety do. In onlineville, videos should top out at around two minutes. Not one nanosecond more. Consistent with the shortened attention spans associated with web-watching, online vids need a snappy hook to connect with users. If viewers don’t get pulled in within ten seconds, they’re likely to bid your grand production hasta la vista.

Cross Promotion – As hard as it is to believe, YouTube isn’t the world’s only online video network. Distribute your production to the multiple outlets available for your exhibiting pleasure. Do some online reconnaissance. You’ll discover dozens of other networks perfect for showcasing your creative output and attracting a far-wider range of viewers.