It has long been said that content is king. And judging by the latest trends in content marketing, the crown is well-deserved. Indeed, brand marketing entities large and small are rushing to build up their content arsenals in order to meet a rapidly-escalating demand. So what are the latest developments in the content kingdom? Here’s what’s keeping the king on his throne:
The Rush is On. Agencies minus a content marketing program are feeling mighty cold these days. Content-savvy marketers, on the other hand, are winning the hearts and souls of swelling numbers of digitally-connected consumers. Understandably, legions of former fence-sitters are jumping into the content game in a big way, hoping to make up for lost time and opportunities. A much better move than facing marketplace oblivion.
Newbies Must Get on Board. Content creation and management aren’t the exclusive domains of long-established companies and corporate behemoths. Start-ups have an equal need to press consumer buttons through every digital circuit possible. After all, nobody knows the new kid on the block. Digital content has the muscle to create quick and lasting popularity.
Walking the Tightrope. Content marketing is now a delicate balancing act. Naturally, compelling concepts and words drive home the blogs, social media, web pages, and all the other digital headliners. But as bold advances light up the world of communications and digital metrics, creativity must blend seamlessly with technological sophistication. Ultimately, brand marketers are on a mission to create a powerful intersection of ideas and I.T.
If you have any questions or comments about content marketing, or about any other brand building topic, feel free to send them our way. You can connect with the Young Company team at 949-376-8404 #4033 or bart@youngcompany.com. And be sure to follow us for the latest brand marketing news and tips.