Is the barrage of new media changing way too fast to keep pace? Do the latest digital trends leave you scratching your head in frustration? Are customers adapting to new platforms before you have the faintest notion of what’s tickling their fancy? If you’ve answered ‘yes’ to any of these important questions, you’re far from alone. Marketers the world over are wrestling with a rapidly-evolving world of media that seems to be transforming by the nanosecond.
The good news is there’s a way to run this high-speed race, without falling miles behind. The key is fine-tuning yourself into consumer viewing habits. Here’s a simple guideline proven to help marketers make that crucial connection. Implement these steps ASAP, and you’ll be amazed at how much more efficient you’ll be at controlling and exploiting the onrush of new media.
Get Personal – As much as is humanly (or technologically) possible, marketers must strive to establish a one-on-one relationship with consumers. This means going well beyond consumer names to knowing even more relevant information about who they are and what they like. The trick here is to think in terms of winning one customer at a time, rather than luring the whole bunch.
Deliver the Right Data – Consumers can be a picky lot — and not just about the products or services they select. Most are just as choosy about the media channels that provide them with their information. Some of us prefer to receive, yes — printed materials, while others favor emails. And, of course, there’s that growing legion of connoisseurs who absolutely must receive info through their mobile devices. Know who likes what, and keep track of who has received what.
Get it Together – There’s nothing more frustrating and potentially time-wasting than valuable data stored here, there, and everywhere. Word to the wise — gather all your prized digital assets and transfer them into one safe, centralized location for easy access and delivery.
Do you have any questions or comments about new media or about any other marketing topic? Feel free to send them our way. You can connect with the Young Company team at 949-376-8404 #205 or byoung@youngcompany.com. And be sure to follow us for the latest industry news and tips.