The Next Level of Integrated Marketing Campaigns
Lotus Walk is an urban lifestyle townhome complex in Garden Grove. Olsen Homes, the developer, builds metro style properties near railway and public transportation hubs. This provides a wonderful convenience to those who enjoy the modern urban lifestyle. The design of this campaign uses a distinctive pink and green based on the Lotus flower. The Zen quality of the ads was designed to appeal to the young, upwardly mobile, Asian population who appreciate high style and convenience.
CareerSmart® Learning, powered by ISYSEd, provides online continuing education units (CEUs) in a visual format for credentialed professionals, such as nurses (RN, LVN, LPN), case managers (CCM), counselors (CRC), claims adjusters, and workplace safety specialists. To expand the awareness of CareerSmart Learning, Young Company created online advertising, collateral materials and special website offers that appealed to the learner while also reflecting on the CEU courses that are provided. “Visual Learning” appeals to the majority of the audience by conveying that their courses are given in a unique way that allows the user to participate while also saving time than other traditional PDF and book competitors.
Ergonique is a unique concept combining a cosmetic surgery studio with a beauty salon. The first store in Orange County was opened in Fashion Island Newport Beach. To revitalize the brand we took the old circular logo and made it a sphere with a stylized “e” for Ergonique. French curves were developed for all visual mediums from ads to store displays and packaging. Because everything was produced in two months the emails, website, poster and shopping bags we all designed with highly unified appearance.
Superhero is a brilliant example of strategic thinking meets brilliantly integrated execution. Samsung sells document camera’s to the K-12 marketing in the U.S. Every classroom needs one. But reaching the younger grades, where the volume potential is higher, had been a challenge. Superhero is a K-12 video competition that leverages social media and microsites to create a national competition that’s gained the attention of teachers, students, parents and administrators.
The challenge was to introduce Scantron’s new survey software solution for HR executives from a company know only for educational testing. Our solution was to launch eListen as a major HR trade show with a comprehensive “All Ears” integrated multi-media marketing campaign that promoted how eListen enables HR managers to become better listeners. The result was that eListen was the hit of the show, and the past show mailing produced more than a 10% response which in total generated nearly 900 new customers.
Located in the heart of the Inland Empire, Walter’s of Riverside is the top ranked Mercedes-Benz dealership that also offers Porsche and Audi brands. First class dealerships in every regards, Walter’s is able to sell for less due to its lower overhead structure. The communications challenge is to promote greater savings without denigrating the brand or sounding cheap. Our fun creative uses zippy headlines that promote big savings in a sassy way.