For brand marketers, it’s easier to find Waldo in a pitch black cave than locate quality leads. They’re out there, alright. But they’re often hidden. And it’s up to brand marketers to drive them out into the open. To that end, here are three lead-generation strategies with proven firepower. Properly implemented, these steps will deliver leads to your doorstep faster than you can say ROI.
- Brand marketers can’t just throw out a net to capture leads. Not yet, anyway. So for the time being, companies must use other resources to get the job done. Currently, the best one available is a powerful landing page shining with relevant content (not overdone, of course). And please, do not forget the call to action. Prospects generally aren’t mind readers, so a clearly laid-out CTA is essential for every landing page.
- Who’s right and who’s not? That’s where lead qualification comes in. One way to separate the good from the bad and the ugly is through landing page forms. Effective forms capture specific data that answers the question – Is this person the real deal or a real waste of time?
- Sometimes even the best leads aren’t quite ripe. Oh, they’ll convert in due course. But marketers must keep them plugged in until that glorious day arrives. Great resources for maintaining connectivity with your leads are email blasts, newsletters, blog articles, and yes, a friendly phone call every now and again.
If you have any questions or comments about increasing lead generation for your brand, or about any other brand building topic, feel free to send them our way. You can connect with the Young Company team at 949-376-8404 #4033 or bart@youngcompany.com. And be sure to follow us for the latest brand marketing news and tips.