Once upon a time, the tried and true telephone was it as far ways for marketers to converse with consumers. But thanks to world-changers such as Facebook, Twitter, and Instagram, businesses now have an online goldmine for sparking conversations with customers and prospects. As in the physical world, of course, interactions generally don’t materialize without sincere interest from all parties involved. Fortunately, social media provides tremendous opportunities to get people talking. Here are some of the most effective conversation starters.
Team Photos. Your local football squad isn’t the only group that can impress viewers with team photos. Captivating pictures of company employees go a long way to stimulating interest in your organization and inviting interaction with others. Posting Facebook photo albums is one great way to share the inside scoop on your illustrious team members. Pics bring to life their hobbies, interests, quirks, and all the rest, encouraging visitors to respond with their own inside stories and photos.
Group Gatherings. No, companies don’t need to stage a major music festival to stimulate engagement. But marketers can spark widespread interaction by announcing a special event on Facebook and other social media platforms. Said event would require interested people to RSVP, creating instant engagement. Whether your company hosts a charity barbecue or riveting seminar, these efforts promise abundant interaction down the road.
Open Forums. Great mileage can be gained from in-depth discussions, question-and-answer sessions, fiery debates, and any other means of promoting a robust back-and-forth between company and customer. Among the public online arenas available to brand marketers are LinkedIn groups and Google+ Circles.
If you have any questions or comments about improving social media engagement, or about any other brand building topic, feel free to send them our way. You can connect with the Young Company team at 949-376-8404 #4033 or bart@youngcompany.com. And be sure to follow us for the latest brand marketing news and tips.