Give Yourself Something to CRO About | Young Company

Give Yourself Something to CRO About

Give Yourself Something to CRO About | Young Company

You’ve got web traffic galore. And now you’re dancing in the street. Well, strut your stuff later. Your digital marketing crusade isn’t even half done. That’s right. Visitors still must take action after they arrive. If enough of them do, conversion rates will climb. Which is what you’re after. Big conversion numbers. This requires major conversion rate optimization, or CRO.

CRO generally begins with a clear and unmistakable value proposition. Somewhere (preferably your glorious website), you must reveal the big benefit of going with your brand. The question “What’s in it for me" demands an immediate answer. When it isn’t provided, only bounce rates will climb.

You also must get somewhat personal with visitors. So don’t be shy. Reveal the human side of your brand. Videos, chats, social media links, and the like do the trick nicely. Doubting the effectiveness of this approach? Don’t. Mountains of research indicates visitors prefer some type of human engagement before committing to an action.  

Visitors also prefer a little nudge now and again. Believe it or not, they don’t always know what you want to do. So spell it out with a well-placed, clearly articulated Call to Action (CTA). Many conversions are lost simply because no action was defined. A CTA ensures this rarely will be an issue.  

Finally, digital marketers must ensure speedy delivery of information. This means, of course, quick-loading web pages. Users generally have a 3-second maximum. Exceed this limit, and a-bouncing they will go. 

If you have questions or comments about improving the conversion rates of your marketing efforts, or about any other brand-related topic, feel free to send them our way.  

You can connect with the Young Company team at 949-284-7338 #4033 or bart@youngcompany.com. And be sure to follow us for the latest brand marketing news and tips.