You already know that more and more people are connecting to websites via mobile devices. But were you aware that an overwhelming majority of users would feel less inclined to re-visit a site that lacked mobile friendliness? Given this user predisposition, brand marketers are faced with this crucial choice: Either create a mobile-friendly web presence, or risk driving customers away in droves.
What differentiates a mobile-ready website from a desktop interface? It all boils down to visibility. A desktop interface must typically squeeze into the much smaller mobile screen space. All of the compressing and rescaling takes things way out of proportion. Minor elements such as text become excruciatingly hard to read. Sometimes images and logos get shoved out of the picture all together. All in all, it’s a very frustrating experience for visitors. No wonder most refuse a return trip.
What Brand Marketers Can Do About It
It’s never too late to bring your website into mobile alignment. Here are several options brand marketers should consider to achieve a satisfying mobile makeover.
Shift into Mobile Mode. Imagine what you’d like and dislike when accessing the web with your smartphone or tablet. Definitely out are dazzling graphics and frilly design. The average mobile visitor prefers a comfortably simple experience that provides easy reading and navigation – all properly proportioned of course. Avoid screen clutter at all costs.
Power Tools. Brand marketers can choose from a vast selection of powerful tools that boost the mobile-friendliness of desktop sites. Especially plentiful are the resources available for WordPress-run sites. In fact, many of these won’t cost you a cent.
Conversion. Brand marketers can convert their desktop website into a mobile-ready powerhouse. A number of companies now provide conversion services.
Start From Scratch. A business can always trade in last year’s model for a brand new, mobile-responsive website that beautifully displays on any platform, mobile or desktop.
If you have any questions or comments about creating a more mobile friendly website to showcase your brand, or about any other brand building topic, feel free to send them our way. You can connect with the Young Company team at 949-376-8404 #4033 or bart@youngcompany.com. And be sure to follow us for the latest brand marketing news and tips.