Contact: Patti Compton
Focus 360 choses Young Company to visualize its brand in the future.
LAGUNA NIGUEL, CA – February 12, 2015 – With a solid roster of top real estate firms to its credit, Focus 360 has chosen Young Company to provide professional marketing services in three areas: brand development, trade show support and digital marketing. The brand development includes primary research (interviews and customer survey), competitive website evaluation, “sweet spot” positioning and message hierarchy. Trade show support includes messaging and graphics. The digital marketing includes onsite web optimization, email and digital marketing campaigns. Young Company’s CEO and Creative Director, Bart Young explains, “Focus 360 brings unique solutions to its home building clients, helping them visualize their project before it’s built. High quality renderings and virtual tours are combined with an interactive sales software solution, NEXT by Focus 360, allows sales teams to considerably shorten the sales cycle and builds client rapport by demonstrating the community and plans interactively.”
About Young Company
Young Company integrates the power of digital media with more traditional communications tools to create solutions that engage prospects in new ways to strengthen brands. New Media is not new to Young Company which was founded in 1949. Doug Young (Bart’s father) started the agency in Hollywood when television was the New Media. Bart joined the firm (then known as Speer, Young & Hollander) in 1976 and has since moved the agency to Santa Monica in 1994 and then to Laguna Beach in 2006. In addition to digital marketing, Young Company provides advertising, branding, market research, public relations and social media to a number of Orange County’s finest companies. For more information on Young Company and its services, visit www.youngcompany.com.